The Invention of Culture by Roy Wagner

from the chapter "The Assumption of Culture"

"...this feeling is known to anthropologists as 'culture shock'. In it the local 'culture' first manifests itself to the anthropologist through his own inadequacy; against the back drop of his new surroundings it is he who has become 'visible'." (p. 7)

"Culture shock is a loss of the self through the loss of these supports."

(the anthropologist) ... "whether he knows it or not, and whether he intends it or not, his 'safe' act of making the strange familiar always makes the familiar a bit strange. And the more familiar the strange becomes, the more and more strange the familiar will appear." (p.11)